Sarah Evers Conrad: Combining Horses and Publishing
I am a dedicated and goal-oriented journalist with additional skills in marketing. This has given me a unique perspective when looking at content development as I consider the final product...whether it is an article, a news piece, a blog post, website copy...or a complete magazine, book, or website. I have researched, written, and edited features and news articles, blogs, press releases, website content, personality profiles, scientific reports, white papers, email newsletters, presentations, marketing materials, and product copy. I also have experience with editorial, advertising sales, PR, book editing, and marketing.
I've gained experience and had proven success in the following specialties:
• Editing, writing, magazine production, and content management for websites
• Marketing within the equine and travel industries
• Content Marketing
• E-Communications, including e-mail marketing and e-newsletter production
• Social Media Strategy and Management
• Web Usability, Functionality, and Organization
• Project Management
• Photo Editing, Sourcing, and Negotiations
• Public Relations and Media Outreach
• Magazine and Book Editing
Basically, I am up for any challenge or project that comes my way.
How I Got Started
The fact that I can now combine my love of writing (and publishing as a whole) with my ultimate love—horses—makes me one lucky lady. I have loved every aspect of my career...everything from educating others through my articles, to sourcing photos for magazines when I was on staff, to managing all of the email marketing and social media channels for U.S. Equestrian (back then it was USEF), to covering the Kentucky Derby, the Breeders Cup, the Rolex Kentucky Three-Day Event (many, many times), to interviewing sources on camera, etc.
I think journalism was a given for me. When I was little, I used to love typing away at stories on a typewriter my dad would bring home from work. I also started my own "publication" around age 10 with a friend. We traversed our neighborhood selling subscriptions to a "kid's magazine."
My love of horses started at age 5...I was your typical "horse crazy" little girl, but I didn't start riding until age 10. I have ridden hunter/jumpers, Western pleasure horses, and done a touch of reining. Competing on the Western Kentucky University Intercollegiate Horse Show Association (IHSA) team in stock seat, hunt seat, and jumping was one of the best experiences of my life. I also worked for an Arabian breeding farm during college, which allowed me to immerse myself in riding, teaching riding lessons, and caring for a herd of 30+ horses. And then is when I totally fell in love with the Arabian breed. While I love horses in general, Arabians have a special place in my heart, especially since my first horse, Haley (MNX Zahar) was an Arabian. My college internship was at the Arabian Horse Association (before the International Arabian Horse Association, which is where I worked, merged with the Arabian Horse Registry).
I've been very lucky to work with some amazing editors and journalists. Working for the various publications on staff has been a true labor of love. My first on-staff position was at The Horse: Your Guide to Equine Health. This is where I strengthened my writing on horse health care and management. I actually love seeing the latest research studies and talking to the leading veterinarians from around the world for articles.
Haley, my first horse
Publishing + Marketing = One Amazing Career
I then spent the next 6+ years at U.S. Equestrian, which is the National Governing Body for equestrian sport within the United States, as Managing Editor of Equestrian magazine and then as their first Director of E-Communications. There I learned the inner workings of equine associations. The horse industry is made up of various associations serving their particular missions. Each one has a special place within this industry. I've been lucky to be able to help promote so many breeds and disciplines thanks to my work at U.S. Equestrian. Working within the marketing department allowed me to develop my skills in various areas of marketing, help with media kits and various competitions, work on various websites and online projects in connection with the I.T. department, serve in various roles at the Annual Convention, and much more.
With my love of horses, it may come as a surprise that I left the horse industry for a few years, but I had the opportunity to serve as Content Manager for a travel agency that specialized in all-inclusive resorts in the Caribbean and Mexico. I just couldn't pass up the chance to travel to some amazing places, all while learning how a for-profit company works. It was well worth it, because I now have added knowledge in PR and marketing, which benefits my clients.
Travel to the Caribbean—Yes, Please!
Home is the Horse Industry
In 2014, I made my way back to the horse industry when I started my own company, All In Stride Marketing. Becoming an entrepreneur has been one of the most fulfilling, challenging, creative, and exciting experiences of my life. I truly love what I do. Being able to help educate horse owners and riders through my articles means the world to me, and connecting with my clients and helping them showcase their expertise through various marketing avenues is one of the most fulfilling things I get to do.
My two biggest passions are horses and travel, but I don't currently own a horse. I live in the heart of horse country in Lexington, Kentucky, with my husband and son; a very busy Jack Russell Terrier/Schnauzer puppy, and my tortoiseshell cat.
"At the end of life, what really matters is not knowing what we bought but what we built, not what we got but what we shared, not our competence but our character, and not our success but our significance."
— Author Unknown